As a school offering specialist programmes in hospitality and tourism study, we are very lucky that one of the major industry events take place every two years here in Luzern.
The World Tourism Forum Lucerne brings together international leaders, academics, researchers and media figures for a series of keynote addresses, think-tanks and workshops centred around a topical theme.
This year's focus was on 'Human Capital in an Age of Disruption' - looking at how new and innovative business models constantly disrupt the industry, challenging established structures and organisations and forcing them to rethink and reorganise to best utilise these technologically driven changes.
With guest speakers as diverse as the Egyptian Minister of Tourism, the Chairman of Zurich Airport and the Digital General Manager of Radio Africa, the forum offered a great multitude of perspectives and some highly relevant insights from figures at the cutting edge of industry development.
IMI was once again very pleased to be asked to provide student volunteers who helped run all aspects of the event, from delegate registration to meeting set-up and catering service. Although hard work, this was also a great chance for our students to meet and network with tourism professionals and benefit from their knowledge and experience at the top-level of business.
The forum was also a great chance for our academic staff to meet and share ideas with their counterparts from around the globe. Professor Benetatos, Dr. Brühlmann and Mr. Evagelou took part in specialised academic workshops and we are excited for them to share the latest ideas and knowledge gained when they return to the classroom with our students.
One of the most exciting forum events is the Young Talents Programme. This is where nominated students from each of the forum’s partner schools (including IMI) are invited to attend special career planning sessions with expert advice on how to advance their careers and network and market themselves.
IMI was represented by former MBA student (and current staff member) Sofia Branca, who was nominated for the high quality of her MBA dissertation work. Sofia participated in a series of networking sessions with the other nominees as well as specialist seminars with industry experts and inspirational young entrepreneurs.
For both the student volunteers and the academics, the forum was an incredible experience with some inspirational speakers, thought-provoking seminars and genuinely disruptive (in the most positive sense) ideas. We would like to thank the organisers for once again including our school in the event and are already looking forward to the 2021 edition!
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