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IMI Switzerland - What is the future of tourism?

What is the Future of Tourism?

The tourism industry is rapidly evolving - driven by the challenges of environmental change, post-pandemic recovery and a shifting global landscape.

In this exciting new series, we will examine some of the key topics and themes that will shape the future of this multi-billion dollar industry...



The tourism sector is one of the most dynamic and fastest evolving global marketplaces.

It is also one of the industries most susceptible to macro-economic changes, environmental challenges and geo-global politics.

In this brand-new series of articles, we will speak with key industry figures in an attempt to find out how this sector is likely to evolve and grow over upcoming years.

We will be attempting to answer key questions such as:

How will sustainability and responsible tourism evolve?

As concerns about climate change and environmental sustainability grow, how will the tourism industry adapt to reduce its carbon footprint, protect natural habitats, and promote responsible travel practices?


What impact will emerging technologies have on the industry?

How will advancements in technology such as virtual reality, augmented reality, artificial intelligence, and blockchain affect the way people plan and experience their trips? What role will digital platforms play in reshaping the travel landscape?


How will global events and crises, like pandemics, affect tourism?

In light of recent global health crises, how will the tourism industry prepare for and respond to future disruptions? What changes will be made in terms of health and safety protocols, travel restrictions, and crisis management?


What will the future of travel accommodations look like?

With the rise of alternative accommodations like Airbnb and changing traveler preferences, how will traditional hotels and lodging adapt and innovate to remain competitive? What trends will emerge in the design and offerings of accommodations?


How will shifting demographics impact travel trends?

As different generations travel, their preferences and needs differ. How will the industry cater to the diverse needs and expectations of Baby Boomers, Millennials, Generation Z, and future generations of travellers?


What role will government policies and regulations play?

How will governments around the world influence the tourism industry through policies related to immigration, taxation, safety regulations, and sustainability standards? How might international agreements and geopolitics affect global travel patterns?


Of course most, if not all, of these topics are in some way inter-connected and our hope is that, by examining each topic through different industry stakeholders' perspectives, we will draw a fuller picture of the likely future of the sector.

We will start in our November edition with a fascinating interview with a young couple bringing an entirely new approach to the concept of hotels and localisation...

In the meantime, here is some food for thought from Ivaylo Lefterov, a consultant behind the world's first luxury energy-positive hotel:



Discover more about how IMI's world-leading hospitality and tourism management education is shaping the future of the industry by contacting us below...

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