IMI Luzern MBA

1 TO 1.5 YEARS
IMI Luzern MBA in Luxury Brands and Services Management in Hospitality
Paid Internship CHF 2,212 (optional)

Non Residential Dissertation or Field Consulting Project

IMI Luzern MBA

in Luxury Brands and Services Management in Hospitality

1 - 1.5 Years

This programme prepares you to be a future industry leader in a world of luxury. You will learn how management has developed in its relationship to hospitality and luxury brands and have an in-depth understanding of international business and the services industry. You will gain confidence through your academic and practical training in areas such as marketing, finance, strategy, e-commerce and human resources management and you will specialize through Luxury Brands Management with hands on workshops from various industries.


  • Bachelor's degree in any discipline
  • English proficiency: 6.0 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI/ICI...


Consultation Form...


  • Luzern MBA in Luxury Brands and Services Management, awarded by IMI, Switzerland
  • Postgraduate Diploma in Luxury Brands and Services Management, awarded by the Confederation of Tourism & Hospitality, UK

Core units: 160 credits
Credits: 20
An introduction to the world of research methods used for managerial decision making and market analysis. Students learn how to use qualitative and quantitative research methods to conduct business-related research, write up reports, design business plans and draft a dissertation.
Credits: 10
Prepare future managers into the realm of cross cultural human resources management. Analyse HR management tasks within the framework of the organizational structure and design illustrating its strategic role in a constantly changing and diverse global environment. Investigate the particularities of Western and Eastern Management styles in the context of hospitality.
Credits: 20
Critically investigates concepts concerning financial management and accounting in a service firm. Emphasis is given to investment appraisal, financial planning, corporate securities, indicators, financing and capital structure management and risk management.
Credits: 10

Explores multicultural and cross border management perspectives and prepares future managers for leadership roles in the international business environment. Analyses competitive forces and dynamics in the context of leading successful corporate ventures.

Credits: 10
Provides an international strategic view on the entrepreneurial challenges and leadership in different cultures. Students review leading ideas and human resource management for successful market ventures. This unit explores startup ideas with exciting exposure to real-life business conditions.
Credits: 10
This unit develops students knowledge and skills in core areas of the international events industry within the wider scope of the hospitality industry. Students learn a combination of core theories with a hands on approach to planning for various types of events.
Credits: 10

Introduces students to the economic foundations of management by analysing key microeconomic and macroeconomic issues, in relation to the international services industry.

Credits: 10
A critical review of marketing essentials combined with the latest developments in ICT. Students learn how to integrate the latest technology tools and utilize e-distribution channels to enhance their marketing strategy in the hospitality industry.
Credits: 60
An independent study and a systematic academic enquiry into international hospitality management. Focusing on transferable skills in research and project management, the dissertation unit aims to give students the opportunity to acquire in-depth knowledge of hospitality by conducting evaluation of their topic of research. This can be done either through an empirical-based enquiry, a library-based, secondary study or a consultancy-based field assignment.
Pathway units: 40 credits
Credits: 10
This unit introduces the students to the world of luxury brands. It provides an insight to current trends in international luxury brand services and products market unveiling its great potential. Furthermore the studetns will be introduced to management practices in the luxury goods and services industry in the context of various international markets.
Credits: 10
On successful completion of this unit students will be able to recognise and analyse the role of brand, the concept of brand equity and review design issues relating to the creation of brand experiences. This unit also relates to consumer behaviour issues connected to the luxury brand experience.
Credits: 10
CRM is a unit that will enable students to critically engage in the overall process of building and maintaining profitable customer relationships in the luxury brands sector, by delivering value and satisfaction to the customer.
Credits: 10
In this applied unit students will have a unique opportunity to interact with senior executives of leading luxury good companies, and to investigate the challenges in designing international luxury brands.

"Studying in IMI really enriched both my soft and hard skills and opened up the opportunity to see the world."

Sebastian Prabowo

from Indonesia , graduated in 2015

I had so much fun while in IMI, since the friends I met there comes from all over the world. Living in Luzern is what represents living in the heart of Switzerland: to see the city, the mountains and the lakes.  IMI`s Careers Service helped me get the opportunity to work in the United States. They were always there when we needed help, with smiles and patience. Overall, studying in IMI really enriched and strengthend both my soft and hard skills and opened up the opportunity to see the world.

The knowledge I have learned in IMI absolutely made me ready to enter the real hospitality industry. Additionally, living in a country with four official languages like Switzerland was a plus for me, so I could improve the German and French that I learned before I came to Europe.


"The hospitality industry is very fluid and is constantly evolving. IMI helped me to look at things with a different perspective..."

Mohit Gupta

from India , graduated in 2007

The hospitality industry is very fluid and is constantly evolving. IMI helped me to look at things with a different perspective, which has been instrumental in developing my career in the industry. I would certainly recommend IMI to any aspiring hospitality professional who would like to have an international ’flavour’ to his/her education. It is a good learning and launching platform for developing a skill set that is a pre-requisite in today‘s hospitality industry. At IMI, you can enjoy your studies and life as a student, while preparing to take the industry head-on upon graduation. My advice to current students would be: keep yourself updated with the latest trends, design and technology in order to be among the industry‘s innovators.


Winter Sports

The colder weather did not prevent a high turnout for our December Sports Day as students competed across a range of games and activities...


BIG Tasty

With winter drawing in, we chose a flavourful theme for our 2018D BIG Week, celebrating the best tastes of Switzerland...


Coffee Champion

IMI alumna Emi Fukahori was the best of the baristas as she was crowned 2018 World Brewers Cup Champion...


Fond farewells

As another term reaches its end, we have the bitter-sweet pleasure of seeing another batch of graduates leave IMI and enter the world of industry...


Running in the rain

The wet conditions could not dampen our spirits as, once again, our students participated in the Swiss City Marathon event...

Icon cap
Swiss icon