Bachelor of Arts with Honours Degree - Business or Marketing

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Paid Internship CHF 2,212 (optional)

Bachelor of Arts with Honours in Global Marketing Management
Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Bachelor of Arts with Honours

in Global Marketing Management

22 Weeks

This programme prepares students to operate within an internationally-focused marketing team. The curriculum focuses on the various communication strategies and channels available to target a global audience with a strong focus on the latest opportunities presented by digital marketing expansion. The dissertation allows for self study and for students to further specialise in a specific area of interest. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Higher Diploma or equivalent
  • Six months work/internship experience
  • English proficiency: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • BA with Honours in Global Marketing Management, awarded by IMI, Switzerland
  • BA with Honours in Global Marketing Management, awarded by Manchester Metropolitan University, UK

Core units: 50 credits
Credits: 10

This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.

Credits: 10

This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.

Credits: 20

Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms. 

Credits: 10

Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.

Pathway units: 70 credits
Credits: 30

The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.

Credits: 20

The successful marketing and promotion of an international business demands careful, considered planning. This unit explores the key areas that marketeers must consider when developing strategy as well as examining the latest opportunities available in the digital era. 

Credits: 20

Selling a product or service to an international market requires careful consideration of logistics, marketing, communications and competition. This unit offers and in-depth overview of all of these factors as well as considering the challenges of cultural and environmental issues facing global industry.

TESTIMONIALS

"My time at IMI gave me positive effects on both my body and soul, I enjoyed the relaxing environment of Kastanienbaum"

Bimo Anggaraputra Prasetio

from Indonesia , graduated in 2005

I started my vape business in 2014 and today my brand is one of the best in my country. But I must say that before achieving this, I failed a couple of times – and all those times were a great lesson. My time at IMI gave me positive effects on both my body and soul, I enjoyed the relaxing environment of Kastanienbaum. If you ask me what I miss the most, I'd say: International Night, the dining hall, the pool table, all my lecturers, the lake view from my balcony, bus 21 and the smell of cows (yes I do miss that :) ).

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News

Seven Course Heaven

Our BA (Hons) Culinary students took over the Swiss Room restaurant kitchen to serve a special seven-course tasting menu to celebrate the term end...

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Jodlerfest Horw

The hills really were alive with the sounds of music as the annual central Swiss Jodlerfest came to the nearby village of Horw...

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Ambassadors' Visit

It was a pleasure to welcome student ambassadors from some of our many international partner schools for a week at IMI...

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Curious Cats

Our 7th bi-annual research forum set out to upend the claim that curiosity killed the cat by encouraging participants to constantly question received wisdom...

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A Royal Celebration

It was a great honour for our students to volunteer at Queen Elizabeth II's birthday celebrations, held at the Ambassador's residence in Bern...

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