21 January 2022
MoU Signing with Assumption College
We were delighted to sign a Memorandum of Understanding with Assumption College in Thailand covering four of their student campuses...
This programme prepares students to operate within an internationally-focused marketing team. The curriculum focuses on the various communication strategies and channels available to target a global audience with a strong focus on the latest opportunities presented by digital marketing expansion. The dissertation allows for self study and for students to further specialise in a specific area of interest. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.
This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms.
Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.
The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.
The successful marketing and promotion of an international business demands careful, considered planning. This unit explores the key areas that marketeers must consider when developing strategy as well as examining the latest opportunities available in the digital era.
Selling a product or service to an international market requires careful consideration of logistics, marketing, communications and competition. This unit offers and in-depth overview of all of these factors as well as considering the challenges of cultural and environmental issues facing global industry.
from Israel/Switzerland , graduated in 2005
I am very thankful for the time I spent at IMI. It was an inspiration for my entrepreneurship. There is not a single day that I do not quote Professor Gavin Caldwell... Furthermore, studying and living in such a diverse community made me a better manager of my international team. Learning marketing for specific international markets has helped me to form a Kai Sushi meal experience for the local Swiss market.
21 January 2022
13 January 2022
We are lucky that our students benefit from some of the best available healthcare worldwide here in Switzerland...
04 January 2022
We were delighted to welcome a group of young students from Eastern Europe for a special two-week stagiaires programme at IMI...
21 December 2021
It really is the most magical time of the year and, in our opinion, even more so in Switzerland! Read on for our Swiss Winter highlights...
09 December 2021
Current situation update from IMI International Management Institute...