16 April 2021
Coronavirus Update
Current situation update from IMI International Management Institute...
This programme prepares students to operate within an internationally-focused marketing team. The curriculum focuses on the various communication strategies and channels available to target a global audience with a strong focus on the latest opportunities presented by digital marketing expansion. The dissertation allows for self study and for students to further specialise in a specific area of interest. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.
This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms.
Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.
The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.
The successful marketing and promotion of an international business demands careful, considered planning. This unit explores the key areas that marketeers must consider when developing strategy as well as examining the latest opportunities available in the digital era.
Selling a product or service to an international market requires careful consideration of logistics, marketing, communications and competition. This unit offers and in-depth overview of all of these factors as well as considering the challenges of cultural and environmental issues facing global industry.
from Indonesia , graduated in 2005
I started my vape business in 2014 and today my brand is one of the best in my country. But I must say that before achieving this, I failed a couple of times – and all those times were a great lesson. My time at IMI gave me positive effects on both my body and soul, I enjoyed the relaxing environment of Kastanienbaum. If you ask me what I miss the most, I'd say: International Night, the dining hall, the pool table, all my lecturers, the lake view from my balcony, bus 21 and the smell of cows (yes I do miss that :) ).
Most IMI programmes require proof of English language level as part of the entry requirements. Our approved tests are:
To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
16 April 2021
Current situation update from IMI International Management Institute...
15 April 2021
A big congratulations to IMI language lecturer Patricia Daniels on the award of her Doctorate in Education...
13 April 2021
IMI CEO and Academic Dean Prof. Benetatos was delighted to speak at the forum organised by our Indonesian partner school STP Bandung...
06 April 2021
Current situation update from IMI International Management Institute...
25 March 2021
We were delighted to, once again, participate in the latest of UK partner Manchester Metropolitan University's hospitality forum series...