Bachelor of Arts with Honours Degree - Business or Marketing

2.5 TO 3 YEARS
Paid Internship (optional)

Paid Internship (optional)

Bachelor of Arts with Honours in Global Marketing Management
Paid Internship* (optional)

* Min. 12 months of internships required to graduate.

Bachelor of Arts with Honours

in Global Marketing Management

22 Weeks

This programme prepares students to operate within an internationally-focused marketing team. The curriculum focuses on the various communication strategies and channels available to target a global audience with a strong focus on the latest opportunities presented by digital marketing expansion. The dissertation allows for self study and for students to further specialise in a specific area of interest. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Higher Diploma or equivalent
  • English proficiency: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form indicating the study area that you are interested in. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • BA with Honours in Global Marketing Management, awarded by IMI, Switzerland
  • BA with Honours in Global Marketing Management, awarded by Manchester Metropolitan University, UK

Core units: 50 credits
Credits: 10

This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.

Credits: 10

This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.

Credits: 20

Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms. 

Credits: 10

Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.

Pathway units: 70 credits
Credits: 30

The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.

Credits: 20

The successful marketing and promotion of an international business demands careful, considered planning. This unit explores the key areas that marketeers must consider when developing strategy as well as examining the latest opportunities available in the digital era. 

Credits: 20

Selling a product or service to an international market requires careful consideration of logistics, marketing, communications and competition. This unit offers and in-depth overview of all of these factors as well as considering the challenges of cultural and environmental issues facing global industry.

TESTIMONIALS

"Studying and living in such a diverse community made me a better manager of my international team..."

Amit Shama-Levaillant

from Israel/Switzerland , graduated in 2005

I am very thankful for the time I spent at IMI. It was an inspiration for my entrepreneurship. There is not a single day that I do not quote Professor Gavin Caldwell... Furthermore, studying and living in such a diverse community made me a better manager of my international team. Learning marketing for specific international markets has helped me to form a Kai Sushi meal experience for the local Swiss market.

Read more...
News

Enhanced Application Experience

At IMI, we are continuously improving our application experience by providing our prospective students with modern and state-of-the-art service and tools...

Read more...

IMI in Malaysia

IMI CEO Prof. Caldwell was in Malaysia recently to visit partner schools and attend a specially organised alumni reunion...

Read more...

Delving into Disasters

Sympathetic helpers or ghoulish voyeurs? We examine the motivations behind the 'disaster tourism' phenomenon and the impacts such visits can have on communities in recovery...

Read more...

Zagg Visit

We took our students to the Zagg hospitality and gastronomy trade fair which showcases the best of local Swiss produce and connects industry suppliers with hospitality businesses...

Read more...

Reservations Reboot

Our hospitality students have been enjoying getting familiar with a new resOS online bookings system in the Swiss Room restaurant...

Read more...
Icon cap
News icon