Bachelor of Arts with Honours Degree - Business or Marketing (from August 2019)

2.5 TO 3 YEARS
Diploma in Business, Hotel and Tourism Management
Paid Internship CHF 2,212 (optional)

Paid Internship CHF 2,212 (optional)

Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Diploma

in Business, Hotel and Tourism Management

22 Weeks

The objective of the Diploma is to further develop students' knowledge, understanding and practical skills within revenue generating outlets of the international business and hospitality industries and provide a solid grounding in the financial and operational considerations necessary for their successful management.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • 18 years of age
  • IMI Certificate/High school/I.B./A Levels or equivalent
  • Proficiency in English: 5.0 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • Diploma in Business, Hotel and Tourism Management awarded by IMI, Switzerland
  • Certificate of Higher Education in Business, Hotel and Tourism Management awarded by Manchester Metropolitan University, UK

Core units: 120 credits
Credits: 10

This unit teaches the core academic disciplines for successful university study and provides guidance and materials on researching, referencing, time management and organisation to help students make the most of their time on their chosen programme.

Credits: 20

This unit introduces the students to the world of international business management. It provides an insight to current trends in the international services and products market unveiling its great potential. Furthermore the students will be introduced to management practices in the corporate and services industry in the context of various international markets.

Credits: 10

Students develop a critical understanding of marketing, with specific focus on the service industries. Key marketing concepts such as marketing mix (Product, Price, Promotion and Place), internal marketing, CRM and marketing research are explored and engaged with.

Credits: 30

This unit engages students in international hospitality operations management based on industry case studies with a specific focus on the management of food and beverage, rooms divisions and ICT departments.

Credits: 10

Provides an international strategic view on the entrepreneurial challenges and leadership in different cultures. Students review leading ideas and human resource management for successful market ventures. This unit explores startup ideas with exciting exposure to real-life business conditions.

Credits: 20

An introduction to the core principals and concepts of managerial accounting and basic financial management within international business organisations.

Credits: 10

The unit introduces the students to key tourism concepts, principles and impacts. The unit will also provide them with an introduction and a business approach to Tourism.

Credits: 10

Introduces students to the economic foundations of management by analysing key microeconomic and macroeconomic issues, in relation to the international services industry.

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