Bachelor of Arts with Honours Degree - Business or Marketing

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Higher Diploma in Global Business Management
Paid Internship CHF 2,212 (optional)

Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Higher Diploma

in Global Business Management

22 Weeks

The Higher Diploma programme equips students with the skills needed to succeed at higher level management positions within industry. The focus is on management strategy in a global context as well as the trades of goods and services across borders. Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Diploma or equivalent qualification
  • Proficiency in English: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • Higher Diploma in Global Business Management, awarded by IMI, Switzerland
  • Diploma of Higher Education in Global Business Management, awarded by Manchester Metropolitan University, UK

Core units: 90 credits
Credits: 10

Personal Professional Development is a structured and supported process whereby students can plan, monitor and reflect on their academic work and improve their presentation skills to help prepare for a professional career.

Credits: 20

This unit allows students to expand their knowledge of marketing, finance and human resources within a business context. Students engage with a business scenario within Switzerland and develop and present a commercial proposal for the scenario to industry representatives.

Credits: 20

A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.

Credits: 20

An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour. 

Credits: 20

This unit examines the importance of Human Resource Management for businesses and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful international organisations.

Pathway units: 30 credits
Credits: 20

This unit focuses on corporate business management strategies within the international arena. There is a focus on operating across borders, cultural and market awareness and international trade and expansion.

Credits: 10

This unit focuses on the international trade of products and services, with a focus on logistics, distribution, communication, customer services and the opportunities and challenges created by ever-increasing digitalisation.

TESTIMONIALS

"Studying and living in such a diverse community made me a better manager of my international team..."

Amit Shama-Levaillant

from Israel/Switzerland , graduated in 2005

I am very thankful for the time I spent at IMI. It was an inspiration for my entrepreneurship. There is not a single day that I do not quote Professor Gavin Caldwell... Furthermore, studying and living in such a diverse community made me a better manager of my international team. Learning marketing for specific international markets has helped me to form a Kai Sushi meal experience for the local Swiss market.

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News

Hello Spring!

Our May BIG Week brought a new season, new growth and baby animals in nature and, most importantly, new students to the IMI campus...

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IMI @ World Tourism Forum

We were delighted once again to be active participants in the 2019 Lucerne World Tourism Forum...

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Pasta Perfection

As a special end-of-term task, we challenged our Higher Diploma students to create the perfect pasta dish using only what they could find in the IMI refrigerators...

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Farewell 2019A!

As another busy term came to an end, we held our customary farewell apéro for the students leaving us to enter the exciting world of industry...

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SECO Project at IMI

We are very excited to be a partner in the Swiss State Secretariat for Economic Affairs' (SECO) Sustainable Tourism Program for Vietnam...

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