Bachelor of Arts with Honours Degree - Business or Marketing

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Higher Diploma in Global Business Management
Paid Internship CHF 2,212 (optional)

Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Higher Diploma

in Global Business Management

22 Weeks

The Higher Diploma programme equips students with the skills needed to succeed at higher level management positions within industry. The focus is on management strategy in a global context as well as the trades of goods and services across borders. Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Diploma or equivalent qualification
  • Proficiency in English: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • Higher Diploma in Global Business Management, awarded by IMI, Switzerland
  • Diploma of Higher Education in Global Business Management, awarded by Manchester Metropolitan University, UK

Core units: 90 credits
Credits: 10

This unit develops student reflective practice on personal development academically and professionally. Students will recognise academic and personal progression in support of their future career goals. Contact Hours: 24

Credits: 20

This unit draws on and builds upon students’ knowledge of marketing, finance, human resources and services within a hospitality context. Students are engaged throughout the unit with a business scenario within Switzerland for which they are required to develop a commercial proposal. Contact Hours: 48

Credits: 20

A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.

Credits: 20

An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour. 

Credits: 20

This unit aims to introduce students to theories of organizational behavior and human resource management as effective approaches for managing people in modern day workplaces. The unit comprises three main topic areas. An introduction of the organizational context in which human resources management has evolved covering the history, and concepts of organizational theory and behaviour. The basis of traditional human resources management functions and the internationalization of human resources management. Throughout the unit will focus on the application of human resources management within contemporary workplace environments. Contact Hours: 48

Pathway units: 30 credits
Credits: 20

This unit focuses on corporate business management strategies within the international arena. There is a focus on operating across borders, cultural and market awareness and international trade and expansion.

Credits: 10

This unit focuses on the international trade of products and services, with a focus on logistics, distribution, communication, customer services and the opportunities and challenges created by ever-increasing digitalisation.

TESTIMONIALS

"Studying and living in such a diverse community made me a better manager of my international team..."

Amit Shama-Levaillant

from Israel/Switzerland , graduated in 2005

I am very thankful for the time I spent at IMI. It was an inspiration for my entrepreneurship. There is not a single day that I do not quote Professor Gavin Caldwell... Furthermore, studying and living in such a diverse community made me a better manager of my international team. Learning marketing for specific international markets has helped me to form a Kai Sushi meal experience for the local Swiss market.

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News

A Winter's BIG Week

With the snow starting to fall on the mountains and thoughts turning to the ski season, we celebrated our 2019D BIG Week...

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WEBA Roadshow at IMI

It was our pleasure to host educational agents from around the world here on campus as the WEBA educational roadshow landed at IMI...

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IMI @ Swiss City Marathon

Our students were on-hand, once again, to greet the runners at the Swiss City Marathon events with a warm smile and much-needed sustenance...

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Summer Reflections

Our Summer Term C saw one of the biggest intakes to IMI in recent memory. Here some of our new students reflect on their first three months in Switzerland...

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Term B Farewell

To mark the end of the semester for our departing term B students, we held a farewell apéro in our Swiss Room...

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