Bachelor of Arts with Honours Degree - Business or Marketing

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Higher Diploma in Global Marketing Management
Paid Internship CHF 2,212 (optional)

Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Higher Diploma

in Global Marketing Management

22 Weeks

The Higher Diploma programme equips students with the skills needed to succeed at higher level management positions within industry. The focus is on marketing and communications strategy within an international context. Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Diploma or equivalent qualification
  • Proficiency in English: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • Higher Diploma in Global Marketing Management, awarded by IMI, Switzerland
  • Diploma of Higher Education in Global Marketing Management, awarded by Manchester Metropolitan University, UK

Core units: 90 credits
Credits: 10

This unit develops student reflective practice on personal development academically and professionally. Students will recognise academic and personal progression in support of their future career goals. Contact Hours: 24

Credits: 20

This unit draws on and builds upon students’ knowledge of marketing, finance, human resources and services within a hospitality context. Students are engaged throughout the unit with a business scenario within Switzerland for which they are required to develop a commercial proposal. Contact Hours: 48

Credits: 20

A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.

Credits: 20

An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour. 

Credits: 20

This unit aims to introduce students to theories of organizational behavior and human resource management as effective approaches for managing people in modern day workplaces. The unit comprises three main topic areas. An introduction of the organizational context in which human resources management has evolved covering the history, and concepts of organizational theory and behaviour. The basis of traditional human resources management functions and the internationalization of human resources management. Throughout the unit will focus on the application of human resources management within contemporary workplace environments. Contact Hours: 48

Pathway units: 30 credits
Credits: 20

This unit focuses on the various communication strategies available to marketeers to communicate with their target audience. Students will consider various online and off-line channels, the importance of appropriate messaging and key analytics and KPIs to measure effectiveness.

Credits: 10

This unit explores the many opportunities (and challenges) that an increasingly digitalised world has brought to global corporate marketing. Students will gain an insight into key digital marketing strategies and concepts including CPC marketing, social media campaigns and the impotance of SEO and well constructed websites and landing pages.

TESTIMONIALS

"My time at IMI gave me positive effects on both my body and soul, I enjoyed the relaxing environment of Kastanienbaum"

Bimo Anggaraputra Prasetio

from Indonesia , graduated in 2005

I started my vape business in 2014 and today my brand is one of the best in my country. But I must say that before achieving this, I failed a couple of times – and all those times were a great lesson. My time at IMI gave me positive effects on both my body and soul, I enjoyed the relaxing environment of Kastanienbaum. If you ask me what I miss the most, I'd say: International Night, the dining hall, the pool table, all my lecturers, the lake view from my balcony, bus 21 and the smell of cows (yes I do miss that :) ).

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News

Weekend Rides

Once a semester, we take our students off to Europa Park to enjoy the thrills and spills of Germany's largest theme park...

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Staff go under the table

There was great interest on campus in the regular Staff Pool competition! Could Mr. Currie defend his title or would there be a new claimant to the crown...

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International Night

Great food, fantastic performances, a visit from our very first batch of students, and a marriage proposal! Our October International Night will certainly live long in the memory...

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Graduation 2019

It was another fantastic occasion as we welcomed our 2019 graduates back to Luzern to celebrate their achievements...

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Forward-thinking food!

It was great to welcome Swiss company Planted. to the IMI kitchens to give our students a demonstration of their meat substitute products...

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