Bachelor of Arts with Honours Degree - Business or Marketing (from August 2019)

2.5 TO 3 YEARS
Paid Internship* CHF 2,212 (optional)

*Students must complete at least 12 months of internship or work placements to successfully complete this programme.

Higher Diploma in Global Marketing Management
Paid Internship* CHF 2,212 (optional)

*Students must complete at least 12 months of internship or work placements to successfully complete this programme.

Paid Internship* CHF 2,212 (optional)

*Students must complete at least 12 months of internship or work placements to successfully complete this programme.

Higher Diploma

in Global Marketing Management

22 Weeks

The Higher Diploma programme equips students with the skills needed to succeed at higher level management positions within industry. The focus is on marketing and communications strategy within an international context. Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

Requirements

  • IMI Diploma or equivalent qualification
  • Proficiency in English: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI/ICI...

 

Consultation Form...

Award

  • Higher Diploma in Global Marketing Management, awarded by IMI, Switzerland
  • Diploma of Higher Education in Global Marketing Management, awarded by Manchester Metropolitan University, UK

Core units: 90 credits
Credits: 10

Personal Professional Development is a structured and supported process whereby students can plan, monitor and reflect on their academic work and improve their presentation skills to help prepare for a professional career.

Credits: 20

This unit allows students to expand their knowledge of marketing, finance and human resources within a business context. Students engage with a business scenario within Switzerland and develop and present a commercial proposal for the scenario to industry representatives.

Credits: 20

A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.

Credits: 20

An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour. 

Credits: 20

This unit examines the importance of Human Resource Management for businesses and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful international organisations.

Pathway units: 30 credits
Credits: 20

This unit focuses on the various communication strategies available to marketeers to communicate with their target audience. Students will consider various online and off-line channels, the importance of appropriate messaging and key analytics and KPIs to measure effectiveness.

Credits: 10

This unit explores the many opportunities (and challenges) that an increasingly digitalised world has brought to global corporate marketing. Students will gain an insight into key digital marketing strategies and concepts including CPC marketing, social media campaigns and the impotance of SEO and well constructed websites and landing pages.

News

Hi-Tech Trip

We took a group of students to Luzern's Verkehrshaus Museum to discover the latest in virtual and augmented reality technology...

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Research Forum VI

Our sixth Research Forum welcomed more student presenters than ever before as well as our first ever external keynote speaker...

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Christmas Dinner

Roles were reserved as the IMI faculty took the reigns for at special Christmas dinner service...

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Deutsche Day-Trip

To improve our students language skills, we took them on a city day-trip conducted entirely in German...

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Winter Sports

The colder weather did not prevent a high turnout for our December Sports Day as students competed across a range of games and activities...

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