Bachelor of Arts with Honours Degree - Hospitality

The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Paid Internship CHF 2,212 (optional)

Bachelor of Arts with Honours in International Hospitality Entrepreneurship
Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Bachelor of Arts with Honours

in International Hospitality Entrepreneurship

22 Weeks

This programme prepares students for the demands of senior management and allows a measure of specialisation in International Hospitality Entrepreneurship. The curriculum focuses on elements of particular interest to those wishing to develop their own business within the world of hospitality and the Dissertation allows self study and for students to further specialise. This is for students who intend to make their management careers in the industry, particularly in reference to start ups and new business ventures.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Higher Diploma or equivalent
  • Six months work/internship experience
  • English proficiency: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • BA with Honours in International Hospitality Entrepreneurship, awarded by IMI, Switzerland
  • BA with Honours in International Hospitality Entrepreneurship, awarded by Manchester Metropolitan University, UK

Core units: 50 credits
Credits: 10

This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.

Credits: 10

This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.

Credits: 20

Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms. 

Credits: 10

Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.

Pathway units: 70 credits
Credits: 20

This unit will investigate hospitality entrepreneurship, creativity and innovation as critical factors for success within the context of new venture creation.

Credits: 20

The unit aims to introduce students to cross-cultural hospitality business particularities and essential insights on national cultures in the context of hospitality companies expanding abroad.

Credits: 30

The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.

TESTIMONIALS

"It is great that IMI is not too big, the classes had the perfect size, so that the teachers were actually able to pay attention to everyone in class. "

Nina Fleischle

from Germany , graduated in 2011

It was a very work-intensive time but I learned a lot about myself and I gained a good theoretical basis, which I then could deepen and expand through several internship experiences. My first position was as a Finance Futura Management Trainee with Starwood (at the Le Méridien Parkhotel in Frankfurt, Germany) which is a great programme to pave your way for a career in Finance. After that I worked as the Assistant Director of Finance for the Sheraton Complex in Zürich.

I have decided to leave hospitality for the time being and to further pursue my career in the field of Controlling rather than Accounting. I am working for a retail company at the moment (HUGO BOSS) which is a great challenge and where I am learning so many new things every day.

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