Bachelor of Arts with Honours Degree - Hospitality

The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.

2.5 TO 3 YEARS
Paid Internship* CHF 2,212 (optional)

*Students must complete at least 12 months of internship or work placements to successfully complete this programme.

Paid Internship* CHF 2,212 (optional)

*Students must complete at least 12 months of internship or work placements to successfully complete this programme.

Bachelor of Arts with Honours in International Hospitality Entrepreneurship
Paid Internship* CHF 2,212 (optional)

*Students must complete at least 12 months of internship or work placements to successfully complete this programme.

Bachelor of Arts with Honours

in International Hospitality Entrepreneurship

22 Weeks

This programme prepares students for the demands of senior management and allows a measure of specialisation in International Hospitality Entrepreneurship. The curriculum focuses on elements of particular interest to those wishing to develop their own business within the world of hospitality and the Dissertation allows self study and for students to further specialise. This is for students who intend to make their management careers in the industry, particularly in reference to start ups and new business ventures.

Requirements

  • IMI Higher Diploma or equivalent
  • Six months work/internship experience
  • English proficiency: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI/ICI...

 

Consultation Form...

Award

  • BA with Honours in International Hospitality Entrepreneurship, awarded by IMI, Switzerland
  • BA with Honours in International Hospitality Entrepreneurship, awarded by Manchester Metropolitan University, UK

Core units: 50 credits
Credits: 10

This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.

Credits: 10

This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.

Credits: 20

Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms. 

Credits: 10

Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.

Pathway units: 70 credits
Credits: 20

This unit will investigate hospitality entrepreneurship, creativity and innovation as critical factors for success within the context of new venture creation.

Credits: 20

The unit aims to introduce students to cross-cultural hospitality business particularities and essential insights on national cultures in the context of hospitality companies expanding abroad.

Credits: 30

The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.

TESTIMONIALS

"Studying and living in such a diverse community made me a better manager of my international team..."

Amit Shama-Levaillant

from Israel/Switzerland , graduated in 2005

I am very thankful for the time I spent at IMI. It was an inspiration for my entrepreneurship. There is not a single day that I do not quote Professor Gavin Caldwell... Furthermore, studying and living in such a diverse community made me a better manager of my international team. Learning marketing for specific international markets has helped me to form a Kai Sushi meal experience for the local Swiss market.

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News

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We took a group of students to Luzern's Verkehrshaus Museum to discover the latest in virtual and augmented reality technology...

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Research Forum VI

Our sixth Research Forum welcomed more student presenters than ever before as well as our first ever external keynote speaker...

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Christmas Dinner

Roles were reserved as the IMI faculty took the reigns for at special Christmas dinner service...

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Deutsche Day-Trip

To improve our students language skills, we took them on a city day-trip conducted entirely in German...

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Winter Sports

The colder weather did not prevent a high turnout for our December Sports Day as students competed across a range of games and activities...

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