This programme prepares students for the demands of senior management and allows a measure of specialisation in International Hospitality Entrepreneurship. The curriculum focuses on elements of particular interest to those wishing to develop their own business within the world of hospitality and the Dissertation allows self study and for students to further specialise. This is for students who intend to make their management careers in the industry, particularly in reference to start ups and new business ventures.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form indicating the study area that you are interested in. We will then contact you directly to discuss your options at IMI.
This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms.
Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.
This unit will investigate hospitality entrepreneurship, creativity and innovation as critical factors for success within the context of new venture creation.
The unit aims to introduce students to cross-cultural hospitality business particularities and essential insights on national cultures in the context of hospitality companies expanding abroad.
The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.
from Germany , graduated in 2011
It was a very work-intensive time but I learned a lot about myself and I gained a good theoretical basis, which I then could deepen and expand through several internship experiences. My first position was as a Finance Futura Management Trainee with Starwood (at the Le Méridien Parkhotel in Frankfurt, Germany) which is a great programme to pave your way for a career in Finance. After that I worked as the Assistant Director of Finance for the Sheraton Complex in Zürich.
I have decided to leave hospitality for the time being and to further pursue my career in the field of Controlling rather than Accounting. I am working for a retail company at the moment (HUGO BOSS) which is a great challenge and where I am learning so many new things every day.
Most IMI programmes require proof of English language level as part of the entry requirements. Our approved tests are:
To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
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07 December 2022
At IMI, we are continuously improving our application experience by providing our prospective students with modern and state-of-the-art service and tools...
24 November 2022
IMI CEO Prof. Caldwell was in Malaysia recently to visit partner schools and attend a specially organised alumni reunion...
10 November 2022
Sympathetic helpers or ghoulish voyeurs? We examine the motivations behind the 'disaster tourism' phenomenon and the impacts such visits can have on communities in recovery...
02 November 2022
We took our students to the Zagg hospitality and gastronomy trade fair which showcases the best of local Swiss produce and connects industry suppliers with hospitality businesses...
20 October 2022
Our hospitality students have been enjoying getting familiar with a new resOS online bookings system in the Swiss Room restaurant...
