The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.
This programme prepares students for the demands of senior management and allows a measure of specialisation in International Hospitality Entrepreneurship. The curriculum focuses on elements of particular interest to those wishing to develop their own business within the world of hospitality and the Dissertation allows self study and for students to further specialise. This is for students who intend to make their management careers in the industry, particularly in reference to start ups and new business ventures.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI/ICI...
This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms.
Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.
This unit will investigate hospitality entrepreneurship, creativity and innovation as critical factors for success within the context of new venture creation.
The unit aims to introduce students to cross-cultural hospitality business particularities and essential insights on national cultures in the context of hospitality companies expanding abroad.
The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.
from Israel/Switzerland , graduated in 2005
I am very thankful for the time I spent at IMI. It was an inspiration for my entrepreneurship. There is not a single day that I do not quote Professor Gavin Caldwell... Furthermore, studying and living in such a diverse community made me a better manager of my international team. Learning marketing for specific international markets has helped me to form a Kai Sushi meal experience for the local Swiss market.
Most IMI programmes require proof of English language level as part of the entry requirements. As well as the IELTS certificate, IMI also accepts other internationally credited English language awards. To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
15 January 2019
We took a group of students to Luzern's Verkehrshaus Museum to discover the latest in virtual and augmented reality technology...
20 December 2018
Our sixth Research Forum welcomed more student presenters than ever before as well as our first ever external keynote speaker...
19 December 2018
Roles were reserved as the IMI faculty took the reigns for at special Christmas dinner service...
17 December 2018
To improve our students language skills, we took them on a city day-trip conducted entirely in German...
10 December 2018
The colder weather did not prevent a high turnout for our December Sports Day as students competed across a range of games and activities...
