This programme prepares students for the demands of senior management and allows a measure of specialisation in a combination of two fields of study; Hotel and Events. The curriculum focuses on the strategic business development of organisations in these two fields and the Dissertation allows self study and for students to further specialise. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.
This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms.
Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.
The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.
from Sweden , graduated in 2015
IMI gives you lecturers who are passionate & determined to give you the most in every subject. I became inspired by every subject I studied. IMI gives us a family away from home in fellow students & faculty members. It gives us access to a worldwide network. I love my industry and I meet new people every day. I find constant opportunities for growth & developement to become more professional in what I do. IMI did not only train us to become professionals within tourism, it gave us the tools to shape us into leaders. How far we want to go, that is up to us!
Most IMI programmes require proof of English language level as part of the entry requirements. Our approved tests are:
To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
19 November 2020
We were delighted to be able to welcome students from around the world to join us for our final intake of 2020...
18 November 2020
Normally, term breaks are when our students travel and explore different parts of Switzerland and Europe; however, with the current travel restrictions, we provided entertainment closer to home...
10 November 2020
IMI's culinary arm, the International Culinary Institute, has been named as one of Europe's top 20 by the Chef's Pencil website...
03 November 2020
To celebrate Swiss Digital Day, we held an interactive coffee morning and discussion forum in our Swiss Room restaurant...
19 October 2020
A slightly weather-interrupted Sports Day meant we ended up holding the events over two weekends - double the fun for our students...
