The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.
This programme prepares students for the demands of senior management and allows a measure of specialisation in a combination of two fields of study; Hotel and Events. The curriculum focuses on the strategic business development of organisations in these two fields and the Dissertation allows self study and for students to further specialise. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI/ICI...
This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms.
Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.
The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.
from Germany , graduated in 2011
It was a very work-intensive time but I learned a lot about myself and I gained a good theoretical basis, which I then could deepen and expand through several internship experiences. My first position was as a Finance Futura Management Trainee with Starwood (at the Le Méridien Parkhotel in Frankfurt, Germany) which is a great programme to pave your way for a career in Finance. After that I worked as the Assistant Director of Finance for the Sheraton Complex in Zürich.
I have decided to leave hospitality for the time being and to further pursue my career in the field of Controlling rather than Accounting. I am working for a retail company at the moment (HUGO BOSS) which is a great challenge and where I am learning so many new things every day.
Most IMI programmes require proof of English language level as part of the entry requirements. As well as the IELTS certificate, IMI also accepts other internationally credited English language awards. To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
08 February 2019
As the snow fell on Kastanienbaum, we welcomed visiting students from some of IMI's international partner institutions...
05 February 2019
It was great to welcome so many of our international agents and representatives to our most recent Rep Meeting held on the beautiful Vietnamese island of Phú Quốc...
28 January 2019
One of our newer traditions is to celebration the final Swiss Room service of each term, with an eight-course, gastronomic extravaganza...
23 January 2019
We took our students to the nearby Mörlialp resort to enjoy a day of skiing and snowboarding fun in the snow...
15 January 2019
We took a group of students to Luzern's Verkehrshaus Museum to discover the latest in virtual and augmented reality technology...
