The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.
This programme prepares students for the demands of senior management and allows a measure of specialisation in a combination of two fields of study; Hotel and Tourism. The curriculum focuses on the strategic business development of organisations and the Dissertation allows self study and for students to further specialise. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.
This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms.
Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.
from Germany , graduated in 2013
IMI gave me the opportunity to combine my passion for hospitality with my interest in fashion allowing me to turn my hobby into a full-time job! Working at one of Switzerland's leading fashion houses is an ideal place for me to develop my managerial skills.
Most IMI programmes require proof of English language level as part of the entry requirements. As well as the IELTS certificate, IMI also accepts other internationally credited English language awards. To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
18 April 2019
We are very excited to be a partner in the Swiss State Secretariat for Economic Affairs' (SECO) Sustainable Tourism Program for Vietnam...
16 April 2019
We were delighted to be able to host our Kastanienbaum neighbours here on campus as they held their annual 'Generalversammlung Ortsverein'...
10 April 2019
We were delighted to welcome Dr. Nila Krishnawati Hidayat, Dean of Business and Communication Faculty, at IMI partner Swiss German University to deliver a guest lecture to our students...
25 March 2019
We celebrated the multi-cultural makeup of the IMI campus with our traditional International Night event...
19 March 2019
It was great to get together with our Russian and CIS Reps to share the latest news and developments from IMI with them...
