This programme prepares students for the demands of senior management and allows a measure of specialisation in a combination of two fields of study; Hotel and Tourism. The curriculum focuses on the strategic business development of organisations and the Dissertation allows self study and for students to further specialise. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.
This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms.
Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.
The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.
from Germany , graduated in 2013
IMI gave me the opportunity to combine my passion for hospitality with my interest in fashion allowing me to turn my hobby into a full-time job! Working at one of Switzerland's leading fashion houses is an ideal place for me to develop my managerial skills.
Most IMI programmes require proof of English language level as part of the entry requirements. Our approved tests are:
To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
07 September 2020
As we do every semester, each of our new students for term 20C was picked up from Zurich or Basel airports and transported to the IMI campus...
25 August 2020
In a very modern digital signing ceremony, IMI signed a Memorandum of Understanding (MoU) with the Ministry of Tourism and Creative Economy of the Republic of Indonesia...
13 July 2020
We bade a fond farewell to students finishing their studies with us or leaving for internship at our traditional end-of-term apéro event...
13 July 2020
Coronavirus: current situation update on IMI's internal regulations and Swiss travel and quarantine rules...
07 July 2020
As we start to welcome students back into the classroom, we have introduced a hybrid teaching mode to include those students currently studying off-campus...
