Bachelor of Arts with Honours Degree

2.5 TO 3 YEARS
Paid Internship CHF 2,190

Paid Internship CHF 2,190

Bachelor of Arts with Honours in International Tourism and Events Management

Bachelor of Arts with Honours

in International Tourism and Events Management

22 Weeks

This programme prepares students for the demands of senior management and allows a measure of specialisation in International Tourism and Events Management. The curriculum focuses on elements of particular interest to those wishing to manage within the tourism or events industries and the Dissertation allows self study and for students to further specialise. This is for students who intend to make their management careers in the industry, particularly in reference to tourism development or events logistics.


  • IMI Higher Diploma or equivalent
  • Six months work/internship experience
  • English proficiency: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI/ICI...


Consultation Form...


  • BA with Honours in International Tourism and Events Management, awarded by IMI, Switzerland
  • BA with Honours in International Tourism and Events Management, awarded by Manchester Metropolitan University, UK

Core units: 80 credits
Credits: 10

This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.

Credits: 10
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Credits: 20
This unit exposes students to International Marketing concepts and aims to develop critical understanding of marketing principles and practices in international hospitality and services contexts.
Credits: 40
The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.
Pathway units: 40 credits
Credits: 20
Focus on the structure and organisation of the events industry and the operational knowledge required for the management of events through their various stages.
Credits: 20
Analyse tourism planning and development at international level focusing on sustainability. Students enchance the learning with producing in groups a sustainable tourism development project for a given destination.

"Every day I employ the academic knowledge provided me by the excellent lecturers of the school... "

Sofia Branca

from Italy , graduated in 2017

The Bachelor's Degree in Tourism and Events Management from IMI has represented a key turning point in my professional and personal development. Everyday I employ the academic knowledge provided me by the excellent lecturers of the school. The wide variety of subjects taught through the combination of theory, case studies and real-life experiences creates a strong theoretical foundation that successfully prepares students to approach the workplace. Thanks to the theoretical and practical foundation and the international network built here at IMI, I now possess what is necessary to become a successful professional in the hospitality industry.


Swiss Room Special

As has become tradition, the last Swiss Room lunch of the term saw students specially invited for a seven-course, culinary extravaganza...


Research Forum V

Our fifth annual Research Forum brought more insightful and entertaining presentations from our BA and MBA dissertation students...


Summer Sports

We held our Summer Sports Day under the beaming Swiss sunshine making it great fun for both participants and spectators...


Media World Visit

We took our students to the Swiss Transport Museum's Media World where they discovered some of the latest technologies that will be used in the industry of the future...


Heinz Bürki Interview

We caught up with IMI co-founder and owner Mr. Heinz Bürki to discuss his career in the hospitality industry and his vision for the future of our school...

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