Bachelor of Arts with Honours Degree - Hospitality

The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.

2.5 TO 3 YEARS
Diploma in Business, Hotel and Tourism Management
Paid Internship CHF 2,212 (optional)

Paid Internship CHF 2,212 (optional)

Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Diploma

in Business, Hotel and Tourism Management

22 Weeks

This programme builds on the foundation skills and knowledge gained at Certficate level. The objective of the Diploma is to further develop students' knowledge, understanding and practical skills within revenue generating outlets of the hospitality industry and provide a solid grounding in the financial and operational considerations necessary for their successful management.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total. 

Requirements

  • 18 years of age
  • IMI Certificate/High school/I.B./A Levels or equivalent
  • Proficiency in English: 5.0 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • Diploma in Hotel and Tourism Management awarded by IMI, Switzerland
  • Certificate of Higher Education in International Hotel and Tourism Management awarded by Manchester Metropolitan University, UK

Core units: 120 credits
Credits: 10

This unit teaches the core academic disciplines for successful university study and provides guidance and materials on researching, referencing, time management and organisation to help students make the most of their time on their chosen programme.

Credits: 20

This unit introduces the students to the world of international business management. It provides an insight to current trends in the international services and products market unveiling its great potential. Furthermore the students will be introduced to management practices in the corporate and services industry in the context of various international markets.

Credits: 10

Students develop a critical understanding of marketing, with specific focus on the service industries. Key marketing concepts such as marketing mix (Product, Price, Promotion and Place), internal marketing, CRM and marketing research are explored and engaged with.

Credits: 30

This unit engages students in international hospitality operations management based on industry case studies with a specific focus on the management of food and beverage, rooms divisions and ICT departments.

Credits: 10

Provides an international strategic view on the entrepreneurial challenges and leadership in different cultures. Students review leading ideas and human resource management for successful market ventures. This unit explores startup ideas with exciting exposure to real-life business conditions.

Credits: 20

An introduction to the core principals and concepts of managerial accounting and basic financial management within international business organisations.

Credits: 10

The unit introduces the students to key tourism concepts, principles and impacts. The unit will also provide them with an introduction and a business approach to Tourism.

Credits: 10

Introduces students to the economic foundations of management by analysing key microeconomic and macroeconomic issues, in relation to the international services industry.

TESTIMONIALS

"Studying at IMI was a remarkable experience!"

Nishan Silva

from Sri Lanka , graduated in 1992

My time at IMI was a remarkable experience, both academically and socially, as I met students from many different countries. Memories of cultural diversity among students, engagement and camaraderie are still fresh in my mind today and most of us are still very good friends from our class. The leadership techniques of Mr Burki and the IMI faculty lecturers were fascinating, and we learned new skills in Hotel Management every day. Plus the beauty of Switzerland, the taste of fondue and the wines from Valais were to die for!

I travelled to many neighbouring countries while at IMI, taking advantage of Switzerland’s central location in Europe. I was placed at Hilton Basel through IMI, which was the start of my career with Hilton. I then continued to work for Hilton Worldwide in five different countries for 18 long and very rewarding years. I have now returned to Cebu to strengthen Radisson Blu Hotel Cebu’s position as the leading business hotel in Cebu.

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News

Fun in the Sun

It was another action-packed two weeks as we welcomed a batch of young students on campus for our 2019 Summer Programme...

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Alumni Reunited

It was such a nice surprise to receive a visit from six of our 1996-97 alumni who reunited after over 20 years during a visit to Switzerland...

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End of term BBQ

What better way to celebrate the start of the IMI Summer break (and end of term B) than a BBQ on our terrace...

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Seven Course Heaven

Our BA (Hons) Culinary students took over the Swiss Room restaurant kitchen to serve a special seven-course tasting menu to celebrate the term end...

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Jodlerfest Horw

The hills really were alive with the sounds of music as the annual central Swiss Jodlerfest came to the nearby village of Horw...

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