This unit teaches the core academic disciplines for successful university study and provides guidance and materials on researching, referencing, time management and organisation to help students make the most of their time on their chosen programme.

This unit introduces the students to the world of international business management. It provides an insight to current trends in the international services and products market unveiling its great potential. Furthermore the students will be introduced to management practices in the corporate and services industry in the context of various international markets.

Students develop a critical understanding of marketing, with specific focus on the service industries. Key marketing concepts such as marketing mix (Product, Price, Promotion and Place), internal marketing, CRM and marketing research are explored and engaged with.

This unit engages students in international hospitality operations management based on industry case studies with a specific focus on the management of food and beverage, rooms divisions and ICT departments.

Provides an international strategic view on the entrepreneurial challenges and leadership in different cultures. Students review leading ideas and human resource management for successful market ventures. This unit explores startup ideas with exciting exposure to real-life business conditions.

An introduction to the core principles and concepts of managerial accounting and basic financial management with a focus on service related businesses. Contact Hours: 48

The unit introduces the students to key tourism concepts, principles and impacts. The unit will also provide them with an introduction and a business approach to Tourism.

Introduces students to the economic foundations of management by analysing key microeconomic and macroeconomic issues, in relation to the international services industry.