Bachelor of Arts with Honours Degree - Hospitality

The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Higher Diploma in International Hospitality Entrepreneurship
Paid Internship CHF 2,212 (optional)

Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Higher Diploma

in International Hospitality Entrepreneurship

22 Weeks

The Higher Diploma programme equips students with the skills needed to succeed at higher level management in the hospitality industry. The emphasis is on business, tourism development, sustainability, entrepreunership, human resource management, financial decision making, events management and food & beverage studies . Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Diploma or equivalent qualification
  • Proficiency in English: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • Higher Diploma in International Hospitality Entrepreneurship, awarded by IMI, Switzerland
  • Diploma of Higher Education in International Hospitality Entrepreneurship, awarded by Manchester Metropolitan University, UK

Core units: 90 credits
Credits: 10

This unit develops student reflective practice on personal development academically and professionally. Students will recognise academic and personal progression in support of their future career goals. Contact Hours: 24

Credits: 20

This unit draws on and builds upon students’ knowledge of marketing, finance, human resources and services within a hospitality context. Students are engaged throughout the unit with a business scenario within Switzerland for which they are required to develop a commercial proposal. Contact Hours: 48

Credits: 20

A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.

Credits: 20

An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour. 

Credits: 20

This unit examines the importance of Human Resource Management for businesses and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful international organisations.

Pathway units: 30 credits
Credits: 10

This unit focuses on the restaurant as a business and introduces students to the principles of marketing, promotion, costings and brand development. 

Credits: 20

This unit offers an overview of the creation of a start-up business from the initial idea, through to the planning, introduction to market and actualisation. Case studies examine innovative entrepreneurs who have successfully grown global corporations and businesses.

TESTIMONIALS

"My experience at IMI was amazing! I learned a lot from everyone there and at the same time gave a lot back by contributing to the school community. "

Bilal Al Kassem

from Syrian Arab Republic , graduated in 2007

My experience at IMI was amazing! I learned a lot from everyone there and at the same time gave a lot back by contributing to the school community. If it wasn’t for IMI I would not be where I am today. I miss the great times at the school and the lecturers and scenery. I truly believe if you want to be successful, especially in the hospitality field, you must love what you do. Being able to put a smile on a customer’s face is what it’s all about. I have dreamed of opening my own restaurant since I stared my hospitality education and am ready to launch it soon. I have a great concept in mind!

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