Bachelor of Arts with Honours Degree - Hospitality

The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.

2.5 TO 3 YEARS
Paid Internship* CHF 2,212 (optional)

*Students must complete at least 12 months of internship or work placements to successfully complete this programme.

Higher Diploma in International Hospitality Entrepreneurship
Paid Internship* CHF 2,212 (optional)

*Students must complete at least 12 months of internship or work placements to successfully complete this programme.

Paid Internship* CHF 2,212 (optional)

*Students must complete at least 12 months of internship or work placements to successfully complete this programme.

Higher Diploma

in International Hospitality Entrepreneurship

22 Weeks

The Higher Diploma programme equips students with the skills needed to succeed at higher level management in the hospitality industry. The emphasis is on business, tourism development, sustainability, entrepreunership, human resource management, financial decision making, events management and food & beverage studies . Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

Requirements

  • IMI Diploma or equivalent qualification
  • Proficiency in English: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI/ICI...

 

Consultation Form...

Award

  • Higher Diploma in International Hospitality Entrepreneurship, awarded by IMI, Switzerland
  • Diploma of Higher Education in International Hospitality Entrepreneurship, awarded by Manchester Metropolitan University, UK

Core units: 90 credits
Credits: 10

Personal Professional Development is a structured and supported process whereby students can plan, monitor and reflect on their academic work and improve their presentation skills to help prepare for a professional career.

Credits: 20

This unit allows students to expand their knowledge of marketing, finance and human resources within a business context. Students engage with a business scenario within Switzerland and develop and present a commercial proposal for the scenario to industry representatives.

Credits: 20

A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.

Credits: 20

An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour. 

Credits: 20

This unit examines the importance of Human Resource Management for businesses and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful international organisations.

Pathway units: 30 credits
Credits: 10

This unit focuses on the restaurant as a business and introduces students to the principles of marketing, promotion, costings and brand development. 

Credits: 20

This unit offers an overview of the creation of a start-up business from the initial idea, through to the planning, introduction to market and actualisation. Case studies examine innovative entrepreneurs who have successfully grown global corporations and businesses.

News

Hi-Tech Trip

We took a group of students to Luzern's Verkehrshaus Museum to discover the latest in virtual and augmented reality technology...

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Research Forum VI

Our sixth Research Forum welcomed more student presenters than ever before as well as our first ever external keynote speaker...

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Christmas Dinner

Roles were reserved as the IMI faculty took the reigns for at special Christmas dinner service...

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Deutsche Day-Trip

To improve our students language skills, we took them on a city day-trip conducted entirely in German...

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Winter Sports

The colder weather did not prevent a high turnout for our December Sports Day as students competed across a range of games and activities...

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