The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.
The Higher Diploma programme equips students with the skills needed to succeed at higher level management in the hospitality industry. The emphasis is on business, tourism development, sustainability, entrepreunership, human resource management, financial decision making, events management and food & beverage studies . Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.
This unit develops student reflective practice on personal development academically and professionally. Students will recognise academic and personal progression in support of their future career goals. Contact Hours: 24
This unit draws on and builds upon students’ knowledge of marketing, finance, human resources and services within a hospitality context. Students are engaged throughout the unit with a business scenario within Switzerland for which they are required to develop a commercial proposal. Contact Hours: 48
A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.
An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour.
This unit examines the importance of Human Resource Management for businesses and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful international organisations.
An investigation of managerial aspects of operations in the international hotel industry. Students are involved in a cross departmental day-to-day operations analysis. Topics include corporate but also SME structure approach, departmental responsibilities, hotel related services decision making processes, and industry international trends.
This unit allows students to start exploring the strategic nature of events by examining the value of large scale special events to government agencies (central/local) and the private/third sector. This knowledge will then be applied as students plan, develop and operationalise their own special event concept within the boundaries of pre-determined strategic policies and goals. Contact Hours: 24
from Russia , graduated in 2015
I miss meeting people from all around the world and getting to know their cultures and traditions. I certainly miss all the fun we all used to have at IMI! And the food! Oh my, how much I miss Swiss fondue and raclette!
Most IMI programmes require proof of English language level as part of the entry requirements. As well as the IELTS certificate, IMI also accepts other internationally credited English language awards. To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
19 November 2019
With the snow starting to fall on the mountains and thoughts turning to the ski season, we celebrated our 2019D BIG Week...
04 November 2019
It was our pleasure to host educational agents from around the world here on campus as the WEBA educational roadshow landed at IMI...
31 October 2019
Our students were on-hand, once again, to greet the runners at the Swiss City Marathon events with a warm smile and much-needed sustenance...
29 October 2019
Our Summer Term C saw one of the biggest intakes to IMI in recent memory. Here some of our new students reflect on their first three months in Switzerland...
28 October 2019
To mark the end of the semester for our departing term B students, we held a farewell apéro in our Swiss Room...
