The Higher Diploma programme equips students with the skills needed to succeed at higher level management in the hospitality industry. The emphasis is on business, tourism development, sustainability, entrepreunership, human resource management, financial decision making, events management and food & beverage studies . Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form indicating the study area that you are interested in. We will then contact you directly to discuss your options at IMI.
This unit develops student reflective practice on personal development academically and professionally. Students will recognise academic and personal progression in support of their future career goals. Contact Hours: 24
This unit draws on and builds upon students’ knowledge of marketing, finance, human resources and services within a hospitality context. Students are engaged throughout the unit with a business scenario within Switzerland for which they are required to develop a commercial proposal. Contact Hours: 48
A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.
An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour.
This unit examines the importance of Human Resource Management for businesses and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful international organisations.
An investigation of managerial aspects of operations in the international hotel industry. Students are involved in a cross departmental day-to-day operations analysis. Topics include corporate but also SME structure approach, departmental responsibilities, hotel related services decision making processes, and industry international trends.
This unit allows students to start exploring the strategic nature of events by examining the value of large scale special events to government agencies (central/local) and the private/third sector. This knowledge will then be applied as students plan, develop and operationalise their own special event concept within the boundaries of pre-determined strategic policies and goals. Contact Hours: 24
from Russia , graduated in 2015
I miss meeting people from all around the world and getting to know their cultures and traditions. I certainly miss all the fun we all used to have at IMI! And the food! Oh my, how much I miss Swiss fondue and raclette!
Most IMI programmes require proof of English language level as part of the entry requirements. Our approved tests are:
To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
Keep up-to-date with all the latest news and events from our school in our monthly newsletter...
07 December 2022
At IMI, we are continuously improving our application experience by providing our prospective students with modern and state-of-the-art service and tools...
24 November 2022
IMI CEO Prof. Caldwell was in Malaysia recently to visit partner schools and attend a specially organised alumni reunion...
10 November 2022
Sympathetic helpers or ghoulish voyeurs? We examine the motivations behind the 'disaster tourism' phenomenon and the impacts such visits can have on communities in recovery...
02 November 2022
We took our students to the Zagg hospitality and gastronomy trade fair which showcases the best of local Swiss produce and connects industry suppliers with hospitality businesses...
20 October 2022
Our hospitality students have been enjoying getting familiar with a new resOS online bookings system in the Swiss Room restaurant...
