Bachelor of Arts with Honours Degree - Hospitality

The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Higher Diploma in International Hotel and Events Management
Paid Internship CHF 2,212 (optional)

Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Higher Diploma

in International Hotel and Events Management

22 Weeks

The Higher Diploma programme equips students with the skills needed to succeed at higher level management in the hospitality industry. The emphasis is on business, tourism development, sustainability, entrepreunership, human resource management, financial decision making, events management and food & beverage studies . Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Diploma or equivalent qualification
  • Proficiency in English: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • Higher Diploma in International Hotel and Events Management, awarded by IMI, Switzerland
  • Diploma of Higher Education in International Hotel and Events Management, awarded by Manchester Metropolitan University, UK

Core units: 90 credits
Credits: 10

Personal Professional Development is a structured and supported process whereby students can plan, monitor and reflect on their academic work and improve their presentation skills to help prepare for a professional career.

Credits: 20

This unit allows students to expand their knowledge of marketing, finance and human resources within a business context. Students engage with a business scenario within Switzerland and develop and present a commercial proposal for the scenario to industry representatives.

Credits: 20

A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.

Credits: 20

An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour. 

Credits: 20

This unit examines the importance of Human Resource Management for businesses and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful international organisations.

Pathway units: 30 credits
Credits: 20

An investigation of managerial aspects of operations in the international hotel industry. Students are involved in a cross departmental day-to-day operations analysis. Topics include corporate but also SME structure approach, departmental responsibilities, hotel related services decision making processes, and industry international trends.

Credits: 10

Focuses on the structure and organisation of the international festival and events industries and the operational knowledge required for the management of events through their various stages.

TESTIMONIALS

"What I miss most from my time at IMI is meeting people from all around the world and getting to know their cultures and traditions."

Stefaniya Litvinova

from Russia , graduated in 2015

I miss meeting people from all around the world and getting to know their cultures and traditions. I certainly miss all the fun we all used to have at IMI! And the food! Oh my, how much I miss Swiss fondue and raclette!

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News

Hello Spring!

Our May BIG Week brought a new season, new growth and baby animals in nature and, most importantly, new students to the IMI campus...

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IMI @ World Tourism Forum

We were delighted once again to be active participants in the 2019 Lucerne World Tourism Forum...

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Pasta Perfection

As a special end-of-term task, we challenged our Higher Diploma students to create the perfect pasta dish using only what they could find in the IMI refrigerators...

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Farewell 2019A!

As another busy term came to an end, we held our customary farewell apéro for the students leaving us to enter the exciting world of industry...

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SECO Project at IMI

We are very excited to be a partner in the Swiss State Secretariat for Economic Affairs' (SECO) Sustainable Tourism Program for Vietnam...

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