Bachelor of Arts with Honours Degree - Hospitality

The programme details below will be applicable from August 2019 onwards. Students starting their Hospitality BA (Hons) programme in an earlier term should refer to this document for the course structure.

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Higher Diploma in International Hotel and Tourism Management
Paid Internship CHF 2,212 (optional)

Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Higher Diploma

in International Hotel and Tourism Management

22 Weeks

The Higher Diploma programme equips students with the skills needed to succeed at higher level management in the hospitality industry. The emphasis is on business, tourism development, sustainability, entrepreunership, human resource management, financial decision making, events management and food & beverage studies . Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Diploma or equivalent qualification
  • Proficiency in English: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • Higher Diploma in International Hotel and Tourism Management, awarded by IMI, Switzerland
  • Diploma of Higher Education in International Hotel and Tourism Management, awarded by Manchester Metropolitan University, UK

Core units: 90 credits
Credits: 10

Personal Professional Development is a structured and supported process whereby students can plan, monitor and reflect on their academic work and improve their presentation skills to help prepare for a professional career.

Credits: 20

This unit allows students to expand their knowledge of marketing, finance and human resources within a business context. Students engage with a business scenario within Switzerland and develop and present a commercial proposal for the scenario to industry representatives.

Credits: 20

A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.

Credits: 20

An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour. 

Credits: 20

This unit examines the importance of Human Resource Management for businesses and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful international organisations.

Pathway units: 30 credits
Credits: 10

Students review the latest theories, trends and practices through relevant case studies on tourism destinations, development and branding.

Credits: 20

An investigation of managerial aspects of operations in the international hotel industry. Students are involved in a cross departmental day-to-day operations analysis. Topics include corporate but also SME structure approach, departmental responsibilities, hotel related services decision making processes, and industry international trends.

TESTIMONIALS

"Studying at IMI was a remarkable experience!"

Nishan Silva

from Sri Lanka , graduated in 1992

My time at IMI was a remarkable experience, both academically and socially, as I met students from many different countries. Memories of cultural diversity among students, engagement and camaraderie are still fresh in my mind today and most of us are still very good friends from our class. The leadership techniques of Mr Burki and the IMI faculty lecturers were fascinating, and we learned new skills in Hotel Management every day. Plus the beauty of Switzerland, the taste of fondue and the wines from Valais were to die for!

I travelled to many neighbouring countries while at IMI, taking advantage of Switzerland’s central location in Europe. I was placed at Hilton Basel through IMI, which was the start of my career with Hilton. I then continued to work for Hilton Worldwide in five different countries for 18 long and very rewarding years. I have now returned to Cebu to strengthen Radisson Blu Hotel Cebu’s position as the leading business hotel in Cebu.

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News

SECO Project at IMI

We are very excited to be a partner in the Swiss State Secretariat for Economic Affairs' (SECO) Sustainable Tourism Program for Vietnam...

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Hospitality begins at home!

We were delighted to be able to host our Kastanienbaum neighbours here on campus as they held their annual 'Generalversammlung Ortsverein'...

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SGU Guest Lecture

We were delighted to welcome Dr. Nila Krishnawati Hidayat, Dean of Business and Communication Faculty, at IMI partner Swiss German University to deliver a guest lecture to our students...

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International Night

We celebrated the multi-cultural makeup of the IMI campus with our traditional International Night event...

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Russian Rep Meeting

It was great to get together with our Russian and CIS Reps to share the latest news and developments from IMI with them...

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