Bachelor of Arts with Honours Degree - Hospitality

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Higher Diploma in International Hotel and Tourism Management
Paid Internship CHF 2,212 (optional)

Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Higher Diploma

in International Hotel and Tourism Management

22 Weeks

The Higher Diploma programme equips students with the skills needed to succeed at higher level management in the hospitality industry. The emphasis is on business, tourism development, sustainability, entrepreunership, human resource management, financial decision making, events management and food & beverage studies . Students work individually as well as in groups in order to develop their critical thinking and managerial skills. This challenging programme will prepare you well for a top quality internship either in Switzerland or abroad.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Diploma or equivalent qualification
  • Proficiency in English: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • Higher Diploma in International Hotel and Tourism Management, awarded by IMI, Switzerland
  • Diploma of Higher Education in International Hotel and Tourism Management, awarded by Manchester Metropolitan University, UK

Core units: 90 credits
Credits: 10

This unit develops student reflective practice on personal development academically and professionally. Students will recognise academic and personal progression in support of their future career goals. Contact Hours: 24

Credits: 20

This unit draws on and builds upon students’ knowledge of marketing, finance, human resources and services within a hospitality context. Students are engaged throughout the unit with a business scenario within Switzerland for which they are required to develop a commercial proposal. Contact Hours: 48

Credits: 20

A critical assessement of the important role of financial and revenue management for international firms' decision making. Key financial management concepts are examined with emphasis placed on pricing, investments, financial planning, performance and reporting, indicators, capital structure management and revenue management.

Credits: 20

An introduction to basic marketing concepts within the business services sector. A strong focus is given to consumer behaviour theory and consumer purchasing stages. Students' learning experience is complemented by case studies on social media and how this influences modern day consumer behaviour. 

Credits: 20

This unit examines the importance of Human Resource Management for businesses and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful international organisations.

Pathway units: 30 credits
Credits: 10

Students review the latest theories, trends and practices through relevant case studies on tourism destinations, development and branding.

Credits: 20

An investigation of managerial aspects of operations in the international hotel industry. Students are involved in a cross departmental day-to-day operations analysis. Topics include corporate but also SME structure approach, departmental responsibilities, hotel related services decision making processes, and industry international trends.

TESTIMONIALS

"The IMI experience was a turning point in my life, where the connection between study and work life happened."

Yusheng Ng

from Malaysia , graduated in 2016

At IMI, we were being respected and treated by the member of staff as future potential leaders in the hospitality industry and trained to be one, both academically and personally. I secured my internship at Hilton RAK through Career Days on the IMI campus. The IMI experience was a turning point in my life, where the connection between study and work life happened.

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News

Successful November Intake

We were delighted to be able to welcome students from around the world to join us for our final intake of 2020...

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Term Break Activities

Normally, term breaks are when our students travel and explore different parts of Switzerland and Europe; however, with the current travel restrictions, we provided entertainment closer to home...

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IMI in Culinary Top 20

IMI's culinary arm, the International Culinary Institute, has been named as one of Europe's top 20 by the Chef's Pencil website...

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Swiss Digital Day

To celebrate Swiss Digital Day, we held an interactive coffee morning and discussion forum in our Swiss Room restaurant...

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Sports Day(s)

A slightly weather-interrupted Sports Day meant we ended up holding the events over two weekends - double the fun for our students...

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