Students develop a critical understanding of marketing, with specific focus on the service industries. Key marketing concepts such as marketing mix (Product, Price, Promotion and Place), internal marketing, CRM and marketing research are explored and engaged with. Contact Hours: 48

Students are provided with knowledge on the key management disciplines required to procure, control and sell food and beverage menu items effectively within food service outlets. Contact Hours: 24

This unit allows students to expand their knowledge of marketing, finance and human resources within a hospitality context. Students engage with a hospitality business scenario within Switzerland and develop and present a commercial proposal for the scenario to industry representatives. Contact Hours: 48

Students will gain expertise in analysing hospitality financial results and the consequences on these results on pricing and revenue management decisions; budgeting and captial investment decisions. Contact Hours: 24

This unit engages students in international hospitality operations management based on industry case studies with a specific focus on the management of food and beverage, rooms divisions and ICT departments. Contact Hours: 48

This unit examines the importance of Human Resource Management within the Hospitality Industry and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful hospitality organisations. Contact Hours: 48

This unit provides an investigation into hotel facilities; their design, construction and maintenance and the relationship of these facilities with the operation and management of a hotel. Contact Hours: 48

Higher level German language skills training to the equivalent of the B1 international standard. Contact Hours: 96

Advanced level French language skills training to the equivalent of the A2 international standard. Contact Hours: 96

A 22-week professional placement focusing on either front office or housekeeping management or a combination of the two.