Students develop a critical understanding of marketing, with specific focus on the service industries. Key marketing concepts such as marketing mix (Product, Price, Promotion and Place), internal marketing, CRM and marketing research are explored and engaged with. Contact Hours: 48

This unit allows students to expand their knowledge of marketing, finance and human resources within a hospitality context. Students engage with a hospitality business scenario within Switzerland and develop and present a commercial proposal for the scenario to industry representatives.

(This unit has an increased credit value since it includes the Diploma Thesis project development and assessment. The Diploma Thesis project involves a minimum of 200 supervised self-study hours. Moreover, the assessment involves an Oral Defense with external examiners.)

Contact Hours: 48

Students will gain expertise in analysing hospitality financial results and the consequences on these results on pricing and revenue management decisions; budgeting and captial investment decisions. Contact Hours: 24

This unit engages students in international hospitality operations management based on industry case studies with a specific focus on the management of food and beverage, rooms divisions and ICT departments. Contact Hours: 48

This unit examines the importance of Human Resource Management within the Hospitality Industry and assesses organisational theory, behaviour, motivation, training and performance management and their relationship to successful hospitality organisations. Contact Hours: 48

Higher level German language skills training to the equivalent of the B1 international standard. Contact Hours: 96

Advanced level French language skills training to the equivalent of the A2 international standard. Contact Hours: 96

A Swiss federal certification covering the scope of employment regulation in Switzerland as it relates to workers, managers and business owners within the hospitality sector. Contact Hours: 8

A specific unit dedicated to the writing of the Diplom Thesis, including correct referencing techniques, quotations and citations as well as formatting and structural guidance. Contact Hours: 24

For their final year internship, students will take a leadership position in one of the following departments: marketing, finance, human resources, catering, restaurant or rooms division.