Bachelor of Arts with Honours Degree - Business or Marketing

2.5 TO 3 YEARS
Paid Internship CHF 2,212 (optional)

Paid Internship CHF 2,212 (optional)

Bachelor of Arts with Honours in Global Business Management
Paid Internship* CHF 2,212 (optional)

* Min. 12 months of internships required to graduate.

Bachelor of Arts with Honours

in Global Business Management

22 Weeks

This programme prepares students to enter the challenging field of international business management. The curriculum focuses on the strategic business development of organisations operating across borders and the political, cultural and economic challenges faced in the global marketplace. The dissertation allows for self study and for students to further specialise on a specific area of interest. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Requirements

  • IMI Higher Diploma or equivalent
  • Six months work/internship experience
  • English proficiency: 5.5 IELTS or equivalent

Free Academic Consultation

We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form and attach your CV/resume. We will then contact you directly to discuss your options at IMI.

 

Consultation Form...

Award

  • BA with Honours in Global Business Management, awarded by IMI, Switzerland
  • BA with Honours in Global Business Management, awarded by Manchester Metropolitan University, UK

Core units: 50 credits
Credits: 10

This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.

Credits: 10

This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.

Credits: 20

Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms. 

Credits: 10

Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.

Pathway units: 70 credits
Credits: 20

Leading international firms have to plan months, if not years, in advance but also be responsive to market changes and unpredicted factors. This unit gives students the groundwork for solid business planning and the skills to be able to react to, and even take advantage of, the unexpected.

Credits: 20

Corporate ethics and responsibility is a key consideration for global facing businesses. This unit reviews the latest sustainability theories, trends and practices through relevant case studies on sustainable business operations, development and branding.

Credits: 30

The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.

TESTIMONIALS

"Studying and living in such a diverse community made me a better manager of my international team..."

Amit Shama-Levaillant

from Israel/Switzerland , graduated in 2005

I am very thankful for the time I spent at IMI. It was an inspiration for my entrepreneurship. There is not a single day that I do not quote Professor Gavin Caldwell... Furthermore, studying and living in such a diverse community made me a better manager of my international team. Learning marketing for specific international markets has helped me to form a Kai Sushi meal experience for the local Swiss market.

Read more...
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