WTFL - Young Talents Finalist

13 January 2021

We sit down with 2021 World Tourism Forum Lucerne Young Talent's Finalist Anastasia Immerman to find out about her involvement in this international event...

Hi Anastasia, thanks for taking the time to talk to us! What is your understanding of the Young Talents Programme and why did you decide to apply?

For me, the Young Talent Programme is, in the first place, an opportunity to be creative and share my ideas with the industry leaders. This programme gives young people voice and chance to participate in the strategic development of the businesses in the tourism, travel and hospitality sector. So, I have decided to apply to test myself, to see what I can be capable of.

What was involved in the selection process?

The selection process was divided into three steps. In the beginning, I have submitted a proposal – problem statement and, consequently, a brief description of the idea which represented the solution. Secondly, we (the candidates) were required to film a 3-minute video, explaining proposed model and its benefits in further detail for all stakeholders involved. The last step before the final, was the accomplishment of Learning Quotient (LQ) assessment, in order for juries to familiarise themselves with the personalities of the candidates. In my opinion, decision-making process which involves multiple perspectives is far more accurate. Therefore, consideration of our personal qualities through LQ during selection process has demonstrated the organisers’ care and willingness to get to know the participants and not only our ideas.

How did you feel when you found out you had been selected?

I feel honored and happy to be a part of this event where the future of tourism, travel and hospitality is being influenced by myself and other young and talented people.

Why do you feel events like the WTFL are important for the tourism and hospitality industries?

During my studies, many professors and industry leaders acknowledged that the tourism and hospitality industry is often more conservative and implements rather incremental innovations, as opposed to radical changes. Therefore, I believe that events like WTFL and its Young Talent Programme are important for our industry because not only do they trigger creativity and innovation but also connect professionals, CEOs and investors with talented people. Matching these two sides together leads to faster progress in the industry. Additionally, such events help young professionals, like myself, to expand our network. One of my professors at IMI Switzerland told me that the hardest part at the beginning of career is to get into the company or industry. So, from my point of view, events like WTFL are great opportunities to demonstrate the abilities of fresh graduates and foster career starts.

What are you looking forward to most about participating in the event?

The most exciting part for me will definitely be the networking component. I am looking forward to meeting new people, further exchange of thoughts and ideas as well as being in an international environment. I also cannot wait to participate in the workshops, discussion panels and discover current trends and developments of the industry. And of course, I am very optimistic about my project and will give my very best to win the final!

In the end, I want to take a moment to thank IMI staff for giving me the opportunity to share my feelings about this special moment in my career and all my professors at IMI Switzerland for teaching me to be critical and think outside-of-the-box! Without IMI, it would be much harder to achieve this level. I am very proud to be the part of IMI family!

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