MBA students present to future.camp

11 July 2016

Our Master's degree students had the opportunity to present marketing development ideas to a real life environmental start-up project...

Sustainability and environmental awareness are increasingly at the forefront of new business development - including many new hospitality projects. 

IMI is proud to be a partner of future.camp - a company developing "living lab hotels" that combine sustainable tourism with ecological education and workshops.

As part of our collaboration, future.camp founder Gabriele Kull invited our MBA students to conduct an audit of the company’s online presence and then present their proposals for an ongoing digital marketing strategy.

This was as part of the students Marketing Concepts in the Digital Age unit and covered everything from the project’s website to their social media strategy and SEO development.

This was a great opportunity for our students to apply their analytical skills to a real-world, on-going project and receive direct feedback from an experienced industry professional.

Ms. Kull was very impressed with our students’ presentations and thanked them for contributing thoughts and ideas which would help her and her team develop future.camp's online strategy.

We would like to take this opportunity the thank Ms. Kull for the time she gave to listen to the presentations and provide feedback to our students. 

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