Swiss Tourism Success

06 December 2021

Three Swiss towns were named in a list of 'Best Tourism Villages' compiled by the United Nations World Tourism Organisation...

Switzerland has had more success than any other country in the recently published list the world's best 44 tourism villages.

With three entries on the list - Gruyères, Saas-Fee and Valposchiavo - the country is the most represented in the United Nations World Tourism Organisation (UNWTO) initiative.

The candidates for the list were locations that offered "a strong orientation towards sustainable development, a proximity to local agriculture, and a big added-value to their region, via tourism.”

Switzerland has a long-held reputation for tourism and welcomes hundreds of thousands of visitors each year to its villages, towns and cities.

According to the UNWTO website, the best tourism villages initiative was launched to "advance the role of tourism in safeguarding rural villages, along with their landscapes, natural and cultural diversity, and their local values and activities, including local gastronomy."

As a hospitality and tourism school based in another area of Switzerland that benefits from strong visitor numbers, it is great to see the country being recognised for its sustainable and measured approach to tourism development.

These are also the values we impart to our students when examining this topic in class to ensure they can also take the right approach to touristic development in their homelands.

Each of the three villages will receive a trophy and benefit from a global media campaign organised by the UNWTO. In turbulent times for travel and tourism, it is very encouraging to see such initiatives being take to support and safeguard the future of this vital industry!

You can read the full report on the Swissinfo website here: https://www.swissinfo.ch/eng/three-swiss-laureats-in-global--tourism-village--awards/47161402  

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