Trade and tourism is a key facet of the Swiss economy and a subject that, as a hospitality and business school, IMI has a strong interest and expertise in.
We were therefore very excited to be part of an international project launched in November 2018 by the Swiss Development Cooperation (part of SECO) to promote sustainable tourism practices in Vietnam.
The “Swiss Sustainable Tourism Program - SSTP” aims to increase the sustainability and competitiveness of Vietnam’s tourism, in close cooperation with the private sector.
It is targeting small and medium-sized businesses and Vietnamese training providers, offering them technical assistance to improve and expand the range of sustainable tourism products, thereby making the sector more competitive and resilient in the long-term.
Being strong advocates of the necessity of sustainable tourism for long-term development, IMI was delighted to join the project as a strategic consultant and to offer our expertise and training skills.
As part of this cooperation, we were pleased to welcome a delegation of lecturers and staff from the Faculty of Management and Tourism at Hanoi University.
Spending two weeks with us on campus, our guests attended various training sessions and lectures delivered by IMI's core faculty and guest lecturers with specialist knowledge of the sustainable tourism sector.
The idea behind this 'Train the Trainer' programme was that, by experiencing how sustainability is discussed and taught in a European context, the faculty members could extrapolate the key, relevant factors that could be applied to development work in Vietnam.
As well as their time in the classroom, we also took our visitors to various popular tourism sites around Luzern so they could witness first-hand how Switzerland approaches and manages sustainable tourism practices.
The visit was a great success and another example of how IMI engages in cross-cultural learning exchange programmes to promote the sharing and broadening of knowledge and expertise.
We are excited to see the future development and results of the SECO project and look forward to on-going active participation to ensure successful outcomes for all stakeholders.
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