Students volunteer at WTFL reception

03 May 2017

IMI students helped welcome guests to the reception ceremony of the World Tourism Forum Lucerne 2017...

Luzern's World Tourism Forum (WTFL) takes place every two years and brings together some of the industry's leading managers, academics and students.

IMI is proud to have been a partner of the WTFL since its inception eight years ago and regularly provide students who volunteer at the event.

This year, our students had the opportunity to welcome guests at the event’s Thursday reception which was held at the picturesque St. Charles Hall in nearby Meggen. 

The reception was a chance for the WTFL’s VIPs and delegates to meet in a more informal environment and discuss some of the key forum topics and what they hoped to achieve during the event

The forum is a chance for participants to share ideas, research and vision that help shape the future of the tourism sector and influence future strategic decisions and fields of study. 

Stretching over two days, the fifth staging of this event will be themed ‘stay relevant in uncertain time!’ and will welcome keynote speakers such as Professor Simon Anholt, Independent Policy Advisor on National Identity and Reputation, and best-selling author Dr. Jason Fox.

Volunteering at the WTFL and having access to leading industry figures is a great way for our students to experience international event management first-hand and gain valuable insights into the future direction of the tourism industry.

We would like to thank the team at the WTFL for once again involving our students and giving them such a warm welcome throughout the day.

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