Bucherer at IMI

02 November 2017

We are lucky to be surrounded by many luxury brands and service providers in Switzerland and we believe our students can benefit from their quality standards...

Switzerland is known for excellence in quality, relating both to the products it produces and the service standards it offers.

One of the most iconic luxury items associated with the country is the Swiss watch and we are lucky to have one of its leading producers and retailers on our doorstep in Luzern.

In 1888, a businessman and entrepreneur by the name of Carl-Friedrich Bucherer and his wife Luise opened Luzern's first watch and jewellery store and laid the cornerstone for a successful family company. 

Today, Bucherer is one of Europe's biggest watch and jewellery retail chains offering an international clientele probably the largest choice of Rolex watches anywhere and a wide-choice of luxury watches from well-known brands.

We were delighted to be able to welcome Mr. Jörg Baumann, Director of Marketing & Business Development at the company, onto campus to deliver a special, guest-lecture seminar to our Higher Diploma students.

Drawing on his experience in the luxury services market, Mr. Baumann worked with our students on the concepts of developing a brand, maintaining excellence in standards and promoting to an international market place.

It was hugely beneficial for our students to be able to get direct feedback from a professional working at the highest level of the luxury brands market and develop their understanding of quality as a service standard. 

We would like to thank Mr. Baumann for taking the time to visit us and we hope to be able to welcome him back in the near future.

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