IMI at the World Tourism Forum Lucerne

22 November 2021

It was great to once again send student volunteers to this international event, this year held in the popular ski resort of Andermatt...

We are very proud of our association with the World Tourism Forum Lucerne, a bi-annual event bringing together some of the leading figures from the industry.

For a number of years, IMI has provided student volunteers to assist with the smooth running and coordination of the event.

This has provided our students with a fantastic opportunity to participate in the organisation of a global event and network with the many visiting world leaders, CEOs and academics.

This year, the event moved out of central Luzern to the picturesque ski town of Andermatt and had a focus on innovation within the industry with a tagline of "moving forward".

It was a great experience for our students to travel up the mountain and help with a range of duties including signing in guests, setting up conference halls and providing direction and support to delegates.

IMI's CEO Mr. Beat Wicki and Head of Internships and Careers Mr. Simon Portmann travelled with the students and were delighted to catch up with MBA alumna and Forum 'Young Talents' winner Anastasia Immerman who was recognised for her work on the impact of sustainable investing in tourism destinations.

The event proved to be a great success and the forum organisers provided incredibly positive feedback about our students and their efforts over the four days.

A very big thanks to all the students who took part and we can't wait to collaborate with the event once again when it returns in 2023!

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